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Building Public Trust in Web Data Collection

Join an international initiative setting ethical standards and shaping the future of responsible data aggregation.

Ethical Web Data Collection Initiative (EWDCI)

The Ethical Web Data Collection Initiative (EWDCI) is a global, industry-led group advancing responsible data aggregation. We are defining best practices, promoting transparency, and helping organizations ethically navigate the digital ecosystem.

What we do:

  • Advocate for responsible web data collection and ethical handling of personal data
  • Educate the industry with resources and tools for ethical data collection
  • Promote Trust through transparency and accountability
  • Drive Innovation in ethical web technologies
  • Safeguard Online Safety with proactive industry standards

The EWDCI Principles: Our Ethical Foundation

Our framework is grounded in seven core principles:

  1. Transparency by Design
  2. Respect for Digital Boundaries
  3. Accountability and Responsibility
  4. Privacy-Forward Practices
  5. Commitment to Fair Use
  6. Community and Industry Collaboration
  7. Continuous Ethical Evolution

Download the EWDCI Principles


By adopting and demonstrating these values, members of the EWDCI signal their dedication to building a transparent, ethical, and innovative future for web data collection.

Participating Members and Brands

If you work in the field of data collection and are dedicated to establishing best practices, we invite you to join us and help shape this initiative’s early efforts.

“The EWDCI aims to reach companies with this message of ethical data aggregation, as well as to educate consumers at large and legislators worldwide in the interest of informed, empowered action. This will promote industry-led stewardship of important—and already widely adopted—technology in the interest of solving any present challenges and setting the industry up for forthcoming success.”
— Christian Dawson
    Executive Director, i2Coalition

Join the EWDCI

If you’d like to know more about the i2Coalition and the EWDCI Principles development, please contact us through the form here.

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